What do you mean by ‘posting frequency’? How often should I post?
Most of the time, we confuse frequency with “often.” A good frequency is based on the service or product’s message, how often you think your buyers need to hear from you, and how often you have permission to contact them.
Your frequency should be daily if you have content (e.g., consumer goods) that is likely to change regularly. A biweekly schedule might be more appropriate if you are a slow burn.
Consistent frequency requires you to sit down and think through the message you want to convey. To do this, consider your message and determine how often you can deliver it. It’s important to be consistent to stay on top of your audiences’ minds, as well as test what works best for your product, provided frequency is spaced out.
Keeping the cookie jar full does not mean having to bake every day.
Leave a Reply