Kris Clark Marketing Consultancy

Tag: #socialmediamarketing

  • Elevate your SEO game as you can´t sit out GSE

    Elevate your SEO game as you can´t sit out GSE

    The 3rd in my series about Google GSE. In the world of SEO, being an expert isn’t just a plus – it’s the key to unlocking success and even more so with GSE. It is something you really need to learn, understand and work with.

    Expert Content is King: Forget generic content; Google loves expertise. Craft your content to showcase your knowledge in your niche. Whether a how-to guide (even a video is content), industry insights, or articles from a thought leadership perspective.

    Establish Your Authority: Position yourself or your brand as the go-to authority in your field. Share valuable insights, backed by data and experience. Showcasing your authority not only boosts your SEO but also builds trust with your audience. Do note this takes time and consistent effort. You don´t build trust overnight. But you can lose it quickly.

    Build Trust Through Consistency: Trust is the foundation of successful SEO. Consistently deliver valuable content that addresses your audience’s needs and concerns. Engage with them, answer their questions, and provide solutions. Even if it is advising them to go somewhere else.

    Optimize Smartly: Yes, keywords matter, but so does quality. Research and optimize your content for relevant keywords, but don’t sacrifice quality for the sake of SEO. Focus on providing value first and foremost. Do not create content just for SEO´s sake. GSE will know.

    Backlinks: Backlinks from authoritative sources are SEO gold. Cultivate relationships within your industry, collaborate with influencers, and contribute guest posts to earn those coveted backlinks. I personally don´t use backlinks but I do for clients as well as linking to sources and other experts. Backlinks go hand in hand with thought leadership. Don´t just give away a link anywhere because that site has traffic Is it where you want to be found?

    Always learn: SEO is a fast-paced world. Keep up with the latest trends, algorithm updates, and best practices to stay ahead of the curve. Adapt your strategy as needed to ensure continued success. There are some great free assets out there. My favorite this month is SEO Square.

    In a nutshell, expertise isn’t just a buzzword in SEO – it’s your secret weapon for conquering Google’s GSE. By showcasing your expertise, establishing authority, and building trust with your audience, you’ll not only climb the search rankings but also cement your position as a leader in your industry.

    p.s. all hail the AI overlords. Thoughts were input into ChatGPT for some semblance and inspiration then run through Grammarly for spelling and grammar check and a 2nd AI prompt for improvement.

    All thoughts are purely my own.

  • What is frequency?

    What is frequency?

    What do you mean by ‘posting frequency’? How often should I post?
    Most of the time, we confuse frequency with “often.” A good frequency is based on the service or product’s message, how often you think your buyers need to hear from you, and how often you have permission to contact them.

    Your frequency should be daily if you have content (e.g., consumer goods) that is likely to change regularly. A biweekly schedule might be more appropriate if you are a slow burn.

    Consistent frequency requires you to sit down and think through the message you want to convey. To do this, consider your message and determine how often you can deliver it. It’s important to be consistent to stay on top of your audiences’ minds, as well as test what works best for your product, provided frequency is spaced out.

    Keeping the cookie jar full does not mean having to bake every day.

  • Storytelling in marketing: what is it?

    Welcome to my brand-new series of articles about storytelling in marketing. I wanted to dive deeper into the concepts of and behind storytelling. I will confess there is a personal motive as well. I plan to publish these short articles monthly. So stay tuned!

    Storytelling has become a buzzword. As a follow-up to authentic, you have probably heard the term storytelling thrown around for the past few years. Pop in a few references to Simon Sinek´s Golden Circle and Seth Godin´s Tribes, you’ve got a strategic storyteller on your hands.

    According to the Product Marketing Alliance: Storytelling is a process used by product marketers to communicate a message to their audience via the combination of fact and narrative. While many organizations use stories based on fact, others combine fiction and improvisation to drive home the key components of their brand’s core message.

    In other words, it’s similar to describing your product to those you would like to purchase/use it. But it’s not that simple, as internally, we think everyone understands our company own shorthand. Or even that our target audience has done deep research into the product/service and wants details.

    Stories are a journey. The storyteller’s role is to take the listener on that journey. Not just leading the way by saying ‘follow the yellow brick road’ but narrating the path–walking alongside.

    A library with white walls, rounded shelves nd 2 chairs on the left side. Image by Rafael Cosquiere and courtesy of Pexels.com

    Although we may use fiction, hyperbole, similes, and exaggeration in the story, it must be based on at least one solid fact. However, we must also take the person to the finale —the end of the story. Just driving down the road and back isn´t storytelling.

    Storytelling is more than just making things up.

  • Do Hashtags Matter?

    Do Hashtags Matter?

    The simple answer is yes. However, it is critical to understand what a hashtag does.

    A hashtag—written with a # symbol—is used to index keywords or topics. They were first developed for Twitter but are now a broader indexing tool. It allows people to follow topics they are interested in quickly. That topic (hashtag) is the most searched when something is trending. In other words, it helps you navigate an ocean of content and is a quick tool for people to find you.

    Don´t abuse them, though old-school trending hacks were to jump on popular hashtags even if they had nothing to do with your content or message. This doesn´t work as people will ignore you and, even more detrimentally, not trust you.

    But smart use of hashtags helps people find you. So don´t just ignore them.

    Number 1 in my series of ´tips & tricks´ in the world of online marketing.