Seasoned marketer. Straight talker.
Seasoned marketer. Straight talker.
I’ve spent over two decades driving growth for brands — building campaigns from scratch, mentoring marketing teams, and navigating everything from scrappy scale-ups to global rollouts.
At Xillio, I reworked social selling and corporate social media, rebuilt their content strategy around EEAT and LLM findability, restructured their SEA, and added Reddit to the channel mix. I also watched the first AI-generated lead move through the funnel — which, frankly, was a highlight. I left when I’d done what I came to do. Making myself professionally unnecessary is, to me, the mark of a job well done.
At True (Fullstaq), I reactivated dormant opportunities. I grew Sales Qualified Leads through targeted email campaigns and partnered with the New Business team to build lead-generation events that drove real pipeline and new customer acquisition.
For the Affordable Art Fair Amsterdam, I restructured the marketing strategy around social media and core brand values, resulting in a 10% year-on-year increase in visitors and art sales, expanded geographic reach, and a campaign that achieved 400k organic reach and over €1M in PR value. I also brought in and retained new partners worth €50k annually.
I’m also a Certified Digital Marketing Specialist in Strategy & Planning, and one of a small number of marketers already working on LLM visibility, helping brands show up in AI-generated answers on ChatGPT, Claude, and Perplexity, not just in traditional search. While most marketers are still optimising for Google, I’m already working on what comes after it. Early movers win.
First conversation is always free. I prefer a masala chai over coffee, just for the record.
What people say.
¨One of those rare types who really understands strategy at C-suite level, yet isn´t afraid to get her hands dirty.¨ – Richard Court
¨She distills complex problems down to their essence – tackling issues pragmatically without losing sight of the nuances.¨ – Guido Laout
¨Energetic and trustworthy. Kris uses her knowledge to its full potential across clients, projects and people.¨ – Map van Arem
Let´s make your marketing count.
Whether you need a full strategy, a campaign built from scratch, or a fresh pair of eyes on what´s not working, let´s start with a conversation. No pitch, no pressure.