We often hear the term voice when relating to a brand – but what does it mean? And how does that work for small businesses?
As a small business, especially in the creative arena, you are your brand. However, as I have previously warned, do not mix your private persona with your business on your social media. You can be yourself, be personal, and have your brand voice be you – but always keep in mind your public face.
On the other hand, telling a story that isn´t authentic in a voice that doesn´t correspond will not encourage people to buy your products. A voice can be compared to a key in music.
Having a distinct and recognizable voice is critical for any brand that wants to stand out in today’s crowded marketplace. A brand voice is the tone, personality, and language that a business uses to communicate with its audience. It’s how the brand speaks to its customers, and it helps create a sense of consistency and coherence across all marketing channels.
Key elements are authenticity, a clear narrative, and consistency. In a voice that resonates with your audience. Then you can start telling a story.