Start-ups and scale-ups love to call their salespeople “hunters.”
🚀 Always chasing new leads.
🎯 Always prospecting.
⚔️ Always closing.
But here’s a fact that’s hard to ignore:
In the late 1700s, American mountain men died from “rabbit starvation.”
Surviving only on lean meat — no fat, no carbs, no variety — their bodies gave out.
What’s the parallel?
A diet of only hunting new leads is just as unsustainable.
You need gatherers too.
You need farmers.
You need a well-balanced go-to-market engine that cultivates, nurtures, and sustains.
A healthy pipeline is like survival in the wild:
🥕 You farm
🐟 You fish
🍎 You forage
🐇 And yes, you hunt
And me? I’m the farmer.
I can fish.
I can shoot from horseback.
Let’s just say I’m zombie-apocalypse ready — and so is the pipeline.
This is the first in a new series:
🪓 Lessons in Pipeline from the Allotment
Follow along for more field-tested strategies with a backwoods edge.